Tag Archives: Radio Advertising
Setting up your marketing for an online radio
Not sure if any of you have ever thought of radio for your branding, your exposure. I tend to think if people know your name that is a big start.
I quite often find myself going to a person I know before anyone else, are you the same?
So for those that already have a radio advertisement out there lets chalk up some ideas, information and debate going into this topic.
The perfect Radio Marketing would consist of the following.
1 x 30 sec radio advertisement primarily for promoting show on channel it is playing this lets visitors on those days know of your show.
1 x Show demonstrating Content in your expertise.
1 x Page creating a special offer for your listeners, something to make them take action!
Using social media to get social proof and comments, this is a great way to build yourself up on any promotion and Radio is very similar.
Many that do a show, love to set up updates of upcoming shows & interviews this is a wonderful way to have repeat listeners and build rep or. Remember it is radio, much like any other online method it will take a while and a lot of consistency to build your trust & rep or. You have this with those that have known you some time and also it requires you do the same here to build this level with a radio audience. Include them in your discussions and create a bit of anticipation. You can definitely make this stretch a lot further than just having a chat on radio, it is a strategy and it must be taken seriously.
Remember when you were taught email marketing, most people will start taking action on your 7th email. Radio needs the same thought process with this type of marketing. Also take a look at how others are doing it that are successful at it. It is wonderful to learn of those that are really doing it daily and getting great responses. The internet is evolving rapidly we have to keep up with new trends & ways to educate our audiences.
Happy Radio Marketing
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