Thinking about purchase of domain extensions? Top level domains (TLDs) have changed how the world uses web. TLDs are a part of web address that appears after domain name like .com, .net, and .org. New top level domains (TLDs) suit every taste and nearly every situation. They greatly increase the choice, enrich expression, and give internet users better way to discover and understand a business or website. Some example of TLDs is .coffee, .academy, .travel etc.
One of the tactics involved in evaluating domain names for purchase is search for TLDs (top level domains). Top level domains are very important as it affects your website’s SEO performance. Most people believe that rankings are impacted by features like domain-level keyword and domain extension. Let’s see how much it is true!
Do Domain extensions affect SEO or rankings?
The most natural question that comes out of this is – if I have a coffee shop, will getting a .coffee domain name will boost your rankings?
Since the choice of top level domains (TLD) is vast, from extensions dedicated to countries, to those for organizations and the catchy ones (like .travel or .beauty for instance!)
While ranking, the overall quality of website and content is still the important factor that Google considers. This also points to the fact that domain extensions may have slight chance to be important, but not that much. From this, one can conclude that having a domain name and Top level domains that fits your brand is actually the smart choice. If you’re developing business in specific country, then country extensions would be a better attempt. Here, it can favor your target audience, and rankings as compare to .com, as it seems more international.
Moreover, Google has confirmed that new domain extensions don’t have any ranking upper hand over traditional .com domains. Also, Google ignores keywords in TLD part of URL for ranking purposes. However, a study by Moz concludes that .org domain extension works better as compare to .edu or .biz and slightly higher than .com.
Domain extensions help converting
Search engines might not give importance to domain extensions, but people do. They perceive differently, and one cannot ignore people’s navigation habits. It’s true that their click on any website much depends on its domain extension. Some domain extensions are perceived as spam ones, while some are easier to remember.
To own top level domains is expensive, so websites with these extensions are more trusting, and might not consider as spam ones.