Category Archives: Social Media Marketing

What is a good ad in the Social Media space?

April 14, 2011   admin   No comments

Social Media is its generic name, really it should say “where the people congregate”.

Purely people power.  So you get mums, dads, retires, kids all sorts.  It is general population.  There in itself is your key.  Lets take a moment and look over Face-book ads.

An ad needs to appeal.

It must not seem like an ad really, you will not put up a ad saying “buy this” or “Buy that” etc… it does not work!

However if you give them something, let us say something they want.  So if it was a child you were trying to attract, (teen) it maybe a cool movie or new free ring-tone.  If it was a retiree, so there is lies your answer.

Do not make it salesy.  Make it appeal to the audience your targetting.  So if you popped an ad with a boating group, you simply would not put waxing kit up.  If you had a ladies cosmetic group, you would not put boating stuff up.

So think of your audience, give what would be perceived as value.  This would be the quickest way to obtain some leverage from this tactic.  There is tracking also and many other dynamics you need to look at, always track everything I hope you know.  Ultimately lets summarise.

Know your audience

Know what your audience perceives as value

Know where to place and attract

 

Now you have your 3 point ad system for face book.  Sure there are more details, but for a summary this is your most important parts.  Take a look around at advertisements, watch which ones capture your attention.  Look at which ones your friends have clicked on, this will give you some idea of the viral nature and the power behind their system on face book.

Just remember on google ads, it is different.  There is just different ways to obtain leverage with any style.  Make sure you test & track so as not to waste your hard earned money.

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How to manage when business gets busier.

October 25, 2010   admin   2 Comments

When business grows it is a wonderful experience, it is all the hard work you have put in paying off and it makes you feel so good that you have done it.

The other side of that coin is busyness.  (not business)  Yes you get busy and busier.

So many wonder about getting scrambled, the brain going and leaving you behind, the jobs stacking up the stress mounting, it is no wonder not only does the business grow it gets even busier.  This I experienced and I stopped and took notes so I could share how I stopped the overwhelm before it got too much.

1)Networking would have to be my first most helpful thing I have done to help this.

Networking gave me an overall aspect of what people do around me and what they are like, also their strengths.

2)Listening to Social Media blog postings of good helpful blogs.

I found some resources on these type of blogs that one especially really helped at a time where I could not do some tasks, (or so I thought)

3)Working in a team, yes team work happens to be something that not everyone can do however the advantages surpass any inconveniences.  It works along side networking also as this networking and talking and listening to social media actually can help you find the best team to work with.  You see their work, you see their styles, you see it all and you can get a good overall aspect of there online presence.

4)Outsourcing or getting some Virtual Assistance.  This has been a real asset at times, one place I found on Fiverr and I have to say it has been really handy at times when I was stuck.  Sometimes it has been social media work, other times it has been an extra set of hands with one job.  You get aligned with people that you can test out for $5.00.  If you like there work then you have found someone worth using.  (Secretly it is quite a good way also to do upsells but that is another blog).  Also point worth noting, you do not have to hire permanent staff you can do it on a one off basis.  Very good for small business or new business.

5)Tools that speed up tasks.  Eg keywords, backlinking.

6)Social Media Management software  (you can automate some tasks)

Two points that I focused with these processes was:

So getting a team around me competent on tasks.

Getting help from those that can assist quickly can help.

As the type of person I am this is important to me.  (What is important to you?)

However one thing not in here is organisation.  I think being organised is crucial.  Have a method to enter all your appointments and deadlines, create priorities and give yourself some time where you do what you like doing.  Some jobs in business are just plain boring, so spice up days if you need to get through it.   Set times to get things done, and get your most horrible jobs done asap.

You ultimately are in control of your time, it is not science.  There is no special trick.  Think of what you really need to make your day flow and then get that type of focus to find the right person or the right tool.  As you can see you do not need special skills you just have to determine what it is you need right now to relieve some pressure.

This is what I did, one thing also is with this industry you must be focused on people and valuing them.  When someone does something great, let them know.

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Setting up your marketing for an online radio

August 23, 2010   admin   1 Comment

Not sure if any of you have ever thought of radio for your branding, your exposure.   I tend to think if people know your name that is a big start.

I quite often find myself going to a person I know before anyone else, are you the same?

So for those that already have a radio advertisement out there lets chalk up some ideas, information and debate going into this topic.

The perfect Radio Marketing would consist of the following.

1  x 30 sec radio advertisement primarily for promoting show on channel it is playing this lets visitors on those days know of your show.

1 x Show demonstrating Content in your expertise.

1 x Page creating a special offer for your listeners, something to make them take action!

Using social media to get social proof and comments, this is a great way to build yourself up on any promotion and Radio is very similar.

Many that do a show, love to set up updates of upcoming shows & interviews this is a wonderful way to have repeat listeners and build rep or.  Remember it is radio, much like any other online method it will take a while and a lot of consistency to build your trust & rep or.  You have this with those that have known you some time and also it requires you do the same here to build this level with a radio audience.  Include them in your discussions and create a bit of anticipation.  You can definitely make this stretch a lot further than just having a chat on radio, it is a strategy and it must be taken seriously.

Remember when you were taught email marketing, most people will start taking action on your 7th email.  Radio needs the same thought process with this type of marketing.  Also take a look at how others are doing it that are successful at it.  It is wonderful to learn of those that are really doing it daily and getting great responses.  The internet is evolving rapidly we have to keep up with new trends & ways to educate our audiences.

Happy Radio Marketing

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