Category Archives: Business Tools
Alexa traffic stats, (what do we learn)?
It was fun today looking through some statistics. Alexa Statistics and I also wondered how many really know what it does?
Personally I enjoy getting my teeth into what is working, what is making headway in the Internet space. Actually
it could help us all. Many small business owners have a limited budget for traffic, sure there are plenty of ways
to get traffic but however it can be very costly. You start with one monthly plan then the next before you know it
it will glow out of control. So best to investigate how to use the free sites. What is useful with this type of method
is who google loves, who Alexa loves. Who has a high pr site, as a high pr site means your positioning will also get
a boost.
Doing this analysis serves a few purposes.
Stops you wasting time on low pr (especially if your business is important to you)
Helps you focus on what will work
Creates more strategy
Shows where the trends of large activity are (it could mean where you potential clients/customers are)
Looking for the high sites does not necessarily mean you will use them all, for instance if you love writing then you will
only be interested in the high pr sites that offer a way to publish your written work. Look some of them are Chinese
or Indian if you only speak English, well you would not find much their useful of course. There are a few basic logical
ways to look upon this.
Note: Getting good at one, can also be just as powerful. It is not possible for one person to use all of the 50 correctly
and well executed. Also note many of the top 50 are search engines there it itself is a whole new topic.
Alexa is a very useful tool if PR is important to you. I would suggest you ask contacts that know your work to do a
review on Alexa. This is real human interaction which is kept and used and helps your rankings also. If you have a few
around ask them all, it will not hurt your standing at all. Also if your wanting to rank faster this is just perfect.
Let me show you what is important when your there! For the sake of this example I will use New Zealand Herald, something we all know well
It should look like this once inserted.
Next click on “Get Details”
It should look like this: ( lots of statistics)
First line you see Alexa Traffic Rank.
Next is clickable charts, one is called Traffic Stats, Search analytics, audience……….and so on.
If your site gets traffic, then take notes who your audience is and tune into that market. Learn from this do not be insulted.
NOTE: New Zealand herald has 22,464
22464 links. They rank 7 in New Zealand. (Not the world just New Zealand).
Why streaming radio stations online?
Gone are the days with Radio only being offline, live streaming radio stations online are the way. Look at all the popular radio stations they are now all online showing a strength in online media.
What does this tell you?
Moving with the times is what we have come to learn with the internet becoming part of our everyday relationships through work and other personal times of shopping of which ever game takes our fancy. It also tells you that mobile is close behind which it is not surprising the streaming for radio is now on mobile also.
With over 1 Billion online, then over 5 Billion on mobile it is no wonder these are the methods in which radio has to embrace. Like any good marketing tactic, you add in which works well and fills a need.
We are so the generation with instant being normal, we are not inclined to wait for anything now, its action and now the concepts we embrace. Isn’t it fun when we find some new technology and actually grasp it. We can no longer say it is not for me, as it has become the normal. If you do not have a computer and a mobile in your home, it is fairly unusual.
The reason it is quite good to have these methods is we see a reduction in costs but also a new versatility, the way we are using has changed rampantly. Many now have their tv going through their computers, nothing is impossible. My only point is simple.
We have streaming radio stations online for a few reasons:
1) Because we can
2)It is cheaper
3) Our audience is online
4)Most technology has some computer technology
5)We want to tune into our markets.
Tune me in
Its a simple marketing concept to give your clients and audience what they want, if they are online that is where we need to be. If they are dominated by mobile technology then that is where we have to be. So Radio has gone to the waves, the mobile, the internet. I wonder where it will end up next?
Setting up your marketing for an online radio
Not sure if any of you have ever thought of radio for your branding, your exposure. I tend to think if people know your name that is a big start.
I quite often find myself going to a person I know before anyone else, are you the same?
So for those that already have a radio advertisement out there lets chalk up some ideas, information and debate going into this topic.
The perfect Radio Marketing would consist of the following.
1 x 30 sec radio advertisement primarily for promoting show on channel it is playing this lets visitors on those days know of your show.
1 x Show demonstrating Content in your expertise.
1 x Page creating a special offer for your listeners, something to make them take action!
Using social media to get social proof and comments, this is a great way to build yourself up on any promotion and Radio is very similar.
Many that do a show, love to set up updates of upcoming shows & interviews this is a wonderful way to have repeat listeners and build rep or. Remember it is radio, much like any other online method it will take a while and a lot of consistency to build your trust & rep or. You have this with those that have known you some time and also it requires you do the same here to build this level with a radio audience. Include them in your discussions and create a bit of anticipation. You can definitely make this stretch a lot further than just having a chat on radio, it is a strategy and it must be taken seriously.
Remember when you were taught email marketing, most people will start taking action on your 7th email. Radio needs the same thought process with this type of marketing. Also take a look at how others are doing it that are successful at it. It is wonderful to learn of those that are really doing it daily and getting great responses. The internet is evolving rapidly we have to keep up with new trends & ways to educate our audiences.
Happy Radio Marketing
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